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Guide to Working with the Elderly

There is a great deal of satisfaction with working with the elderly. A care worker in a residential or nursing home assists elderly people in being able to enjoy the best quality of life possible.

What does the work entail?

The extent of caring for the elderly depends on the care facility. Many care workers support medical, nursing, and other qualified staff providing and attending to the basic daily needs of elderly people. The work of a carer in a nursing home might be quite different to a live-in carer, or to someone working in a hospice. It will all however, cover helping the patient to dress, maintaining personal hygiene, maintaining cleanliness in the patient personal living space, and assistance with moving about as required.

What qualifications are needed to work with the elderly?

There are no specific qualifications to begin working with the elderly. Every person at entry level is assessed on their aptitude for the job and their attitude towards care giving. It is essential that a care worker is passionate about wanting to help and to provide the best care possible.

Formal qualifications such as NVQ in Health and Social Care, Levels 2 and 3 are useful as is any nursing training, or medical qualification. Volunteering is a food demonstration to commitment to care giving and basic first aid training is also beneficial.

Irrespective of age and experience, every person wishing to work with the elderly will most probably undergo a DBS check. This applies to volunteer positions working with the elderly too in some cases.

What is a DBS check?

Although not a legal requirement, the majority of employers in care industries will undertake DBS tests for safer and better recruitment and licensing decisions.  A DBS check is requested by an employer on an existing or potential employee, with their consent, from the Disclosure and Barring Service. The Police National Computer and the Adult and Children’s Barred List are screened for the individual’s record to identify any criminal convictions, cautions, warnings, or charges to the employer.

The information is provided to the employer and the person screened is presented with a DBS certificate. There is a fee for each check carried out with different options of checks available. It can be requested that the Adult and Children’s Barred list be screened for example, or that the check is run to included exemptions that are in force for the basic check. The costs of a DBS check are borne by the entity making the request, but an individual may request their own check to become DBS certified via the government website.

There is no official expiry date of DBS certificates, but the screening is undertaken at a specific point in time so changes and new entries to a person’s record subsequent to the check are not automatically notified to the DBS certificate holders. Best practice guidelines recommend that DBS checks are renewed every three years. This DBS renewal service is available to both the employer and employee.

While not a guarantee, the DBS gives peace of mind to the employers in care giving entities that their staff are fit to carry the duties for which they are employed.

Online doctor

Legitimate Online Doctors

Online pharmacies, such as Quick Doctor, are a new and convenient way of getting access to medicine. They make the purchase of medicine easier and offer an excellent alternative to people that are physically impaired or don’t feel comfortable going to the doctor’s. They also offer expert advice and guidance and can help diagnose patients over the internet. But it is important to exercise caution when you use them. There have been reports of online pharmacies selling counterfeit drugs and committing other serious crimes. In this article, we are going to give you all the information you need to stay safe when using online pharmacies.

How To Stay Safe

Require a prescription

All reputable pharmacies will require a prescription for prescription medicines. It is illegal if they don’t and you should report them to the relevant authorities. While it might seem like an easy way to get access to prescription medicine without visiting the doctor, it could end up causing serious harm and you should always get a prescription.

Check their licenses

Online pharmacies have to be licensed, just like normal pharmacies. They are also required, by law, to put this information on their website. They will normally put this on the homepage, but if not it will be easy to find. Before buying anything, always check they are properly licensed.

Check the contact details

If a pharmacy has nothing to hide, they will put all their contact details on the website. This should provide some piece of mind to patients. You can also check if the online pharmacy is based in your country, so you can check the relevant laws and regulations. Don’t be afraid to ask questions, they should be happy to answer.

Don’t trust low prices

If it seems too good to be true, it probably is. Illegal online pharmacies will put counterfeit or diluted medicines at very low prices to get customers. While you may be able to find some discount if you shop around, prices will generally be the same as they are on the high street.

Don’t answer to spam emails

Don’t trust online pharmacies that send you spam emails. They may send you marketing emails from time to time, but don’t be caught out with cheap prices and one time only offers.

Don’t trust forceful marketing

Online pharmacies shouldn’t be trying to push their products on you. If they are trying to push you into buying medicine you don’t need, don’t trust them.

What To Look Out For

It is pretty easy to spot a bad online pharmacy. If you follow the advice above, you shouldn’t get caught out. Still, it is always good to be well-informed. Here are some of the things you should look out for if you don’t trust an online pharmacy.

Outdated drugs

Just like food and drink products, medicine often has a use-by date. You should always check this before taking medicine. If a pharmacy has sold you outdated drugs, you should report them immediately.

Diluted drugs

In order to increase their profit margins, disreputable online pharmacies might try to dilute medicine. This is a difficult thing to test, but if you follow the advice above you won’t come into contact with diluted drugs.

Counterfeit drugs

If you get your medicine in the post and the label doesn’t look right, you shouldn’t trust it. Illegal online pharmacies have been known to sell counterfeit drugs. Make sure your medicine is authentic. Read the reviews, check the suppliers and follow all the advice above if you don’t feel right about the product you have purchased.

Improper storage

Medicine, like food and drink, needs to be stored properly. There are certain temperature requirements and other factors that need to be taken into consideration. Again, this is difficult for you to check when you receive your medicine, but if you are nervous, don’t be afraid to ask.

Mislabeled drugs

Different to counterfeit drugs, mislabeled drugs mean that they haven’t been correctly labeled. This might be so they can sell a cheap product at a higher price, or it can happen by accident. You should check your bottle against pictures of the product on the internet. If it doesn’t look right don’t take it.

While most online pharmacies provide an amazing service and the medicine is completely safe to use, you should still be cautious when buying medicine online. If you carefully follow the advice above, you will be fine. This article isn’t supposed to put people off using online pharmacies, just to prepare them with the knowledge needed to make an informed purchasing decision.

 

SEO hacks

What is SEO and why do you need it?

SEO is increasingly important to every business that has any presence online. You don’t have to be an online shop to need it. Most businesses have information online so that customers can find out about them, and SEO ensures that you are in the right place at the right time. It is an affordable and relatively simple way to increase your business potential.

What Is SEO?

SEO (Search Engine Optimisation) is a way of optimising your website and other online content to make sure it ranks highly on search engines. It has been around for over a decade, but it is always evolving and it pays to keep up. In simple terms, it is a way of the search engine ensuring that people find the information they want without having to scroll through lots of pages.

Why Is SEO Important?

Think about how many times a day you use Google to find information. Whether you are trying to find the best Italian restaurant in a city, or booking a holiday, Google is the go-to place to find information. Then think about that Italian restaurant that comes up first in Google’s search results. They are going to get the lion-share of business. People very rarely scroll past the first page on Google, so if you are not on the first page, you could be missing out on a lot of business. It’s proven that 60% of traffic goes to the first three results on Google.

How Does It Work?

Firstly, it’s important to note that SEO has changed a lot in the past ten years. There used to be a huge focus on keywords. For example, if someone typed in “Italian restaurant London”, websites that mentioned those keywords regularly would rank highly. Now though, the algorithms used to determine ranking are a lot more advanced.

Your website’s ranking is determined through two factors:

Onsite – This relates to the information on your website. The keywords still play a part but now the focus is on fresh content. To rank highly in Google, you have to publish fresh and relevant content on your website regularly. For example, a wedding planner should publish blog posts about weddings.

Offsite – This is all about links to your website. If other websites link to your content and people are sharing content on social media, your website will rank higher.

Making Sure Your On-Site Content Is SEO Optimised

While the main focus is definitely on fresh content, there is still important work to do behind the scenes. There are no published rules for making your on-site content SEO optimised, because search engines don’t publish their algorithms. However, there are some obvious things that search engines are looking for.

Firstly, you have to get into the headspace of the search engine. They want the best websites, with the best content to appear at the top of the results. Therefore you need to make sure that your website is high-quality. There should be no typos in the copy and the UX (User Experience) should be well thought out. If people find your website easy to navigate and information/entertaining, they are much more likely to stay on the website.

How To Get Started

SEO takes time. You are not going to appear on the first page of Google after publishing one blog post, so you need to be prepared for the long game. Firstly, start by listing as many blog titles as you can think of. They should answer specific questions that your customers might want answering. So for a wedding planner, you might write a blog post titled “How To Choose Your Wedding Flowers” or “How To Choose The Entertainment For Your Wedding Reception”. You get the picture.

Then, this content needs to be shared with as many people as possible. That means setting up social media accounts and sharing every piece of content you write. You can also ask friends and family to share on their personal accounts to help build momentum. This is a building process and takes time, but if you concentrate on providing high-quality content, your SEO will take care of itself. Another useful tactic is to approach already establish blogs and offer to write a guest post. This means you can link back to your website and send traffic that way. In order for this tactic to be successful, you will have to provide the established blog with some value. You could offer your services as an expert in your field or even write a blog post before you approach them. That way they can already see the value of the content you are providing.

We recommend heading over to www.orbonline.co.uk if you have any SEO related questions!

Do You Need a College Degree to be Successful in Business?

I was recentlysent a question asking if it’s really necessary to go to college and graduate with a business degree to be successful in business. It is 2018, after all. The short answer: no, you don’t need to. I know plenty of millionaire business owners who made it without a degree, using only their brain, sweat, and tears. There’s something to be said for street-smarts in the business world.

The long answer: It can be beneficial.

My experience at college was immensely important to where I am now. I’m not necessarily talking about the classes, the campus life, or the parties. The crucial parts of college that I think you’ll regret missing out on are networking with people in your field, finding mentors in your professors, and building skills that you will need in the real world. I wish that college wasn’t so expensive and that so many kids didn’t waste their time partying. The only way, I believe, going to college will help you become successful in business is if you take advantage of the people and experts around you. Learn anything and everything, from anyone and everyone.

How to Keep Learning as an Adult

Post-college, it’s easy to fall into the mindset of “I’m done school forever!” and burn all your textbooks. I understand how amazing that feels. However, when the book burning is done, and that degree is hanging on your wall, come back to education. I don’t mean reapply for another program, I mean find another way to continue your learning. The business industry and all its fields are constantly changing and growing. A business degree from 2010 didn’t teach you 2017 concepts.

So, how do you go about continuing your education? There are a couple ways I really enjoy.

First, meet with your mentor(s) at least every month to discuss your journeys. Learning from a someone more successful than you is hugely important to choosing your next steps. Second, read all the time. Some of the most successful business people make it a habit to read all the books they can in their field. It’ll keep you up to date. Third, don’t be afraid to take online courses or watch YouTube videos to learn a new skill.

One of the most important ways to be successful is to embrace learning outside the classroom.

Which Social Media Platform Should You Focus Your Marketing On?

If you’re not a millennial or gen-x, then you might be slightly confused as to where to take your online marketing in the world of social media. New platforms pop up on the daily and they’re constantly changing. There are companies willing to manage your digital marketing for you, but you don’t want that expense in your budget. I understand you, so I created a tip-sheet on the main platforms and why you want to use each one.

  1. Facebook is the most universally used social media platform available. Everyone and their dog has a profile, which makes it a prime location to market your business. However, due to the mass amount of business already doing this, it can be a challenge not to oversaturate your followers who are already being bombarded with ads. The key is consistent moderation in your posts and regularly offering useful content to your followers. I think it is the number one social media platform every business should be on… but tread lightly.
  2. Instagram is the creative outlet for all of us. Less text heavy than Facebook, Instagram focuses on using captivating images to grow followers and direct them to your website. Nearly as popular as Facebook, but it definitely has a younger vibe which can be intimidating to an older business owner. Here’s my take: if you have an eye for photos and believe you can create visually appealing content, then dive into Instagram, especially if you want to drive traffic. If you aren’t confident in doing that, then don’t waste your time. Focus on Facebook.
  3. Twitter is like Facebooks older, but shorter, brother. You still can still post statuses and pictures, but there is less customization to your profile. This means less opportunity to explain what your business does and who you are. I believe that Twitter isn’t the place to start your digital marketing journey, but a place to grow with your existing Facebook followers. Twitter is a great platform to run promotions and ad campaigns, but Facebook does it better. If you have time to do both then I highly recommend it.

The world of social media can be daunting if you didn’t grow up in it. But that doesn’t mean you can’t start now and thrive. Your business can soar to new heights with the addition of digital marketing, you just have to put in the time to learn how to do it right.

Personal Branding vs. Organization Branding

When potential clients come across your business online, what they see 100% affects if they stay or leave. It used to be that having a professional and impersonal website was the way to go because looking more official made you more trustworthy. In this day in age, that simply isn’t the case anymore. Today’s clients and customers are looking for businesses they can relate to and that they feel connected to. Brand loyalty is bigger than ever, and a lot of that has to do with customer’s believing in your business because they took the time to get to know it.

The best way to engage with potential customers is through personal branding. Rather than an impersonal logo with no direct person responsible for the providing the services, make it super personal. You need to find a face for the company. That can either be the CEO or president, or it can be through the hiring of brand ambassadors. Customers want to see a real face on the company’s social media platforms. Getting your brand out there shouldn’t be difficult. You can accomplish it with a huge number of mediums, for example putting your company logo on a vehicle wrap, advertisements, letter heads and so many more. Prominent store fronts and billboards, which can be made using polycarbonate sheeting, engage with thousands of potential customers daily.

On your social media platforms, take advantage of the “live” features. You can always post infographics about your company’s purpose and services, but through live video show the daily routine of your business. Take a live video of yourself talking about an awesome review a customer recently left and what that meant to you. Refer to your customers by their names as much as possible. Reply to comments and direct messages. Ask questions back to your customers and if they give constructive criticism, consider it. Communicating with customers is the best marketing method on the internet. If customers know they can rely on you to answer questions promptly and put energy into being in this digital world, they’ll support you.

I mentioned above the use of brand ambassadors. If you’re not comfortable being the face of the company, then you need to find people to represent it. Start by researching different bloggers, YouTubers, and media outlets in your industry that you admire. Hiring bloggers can lead to doubling your sales in no time because bloggers have already cultivated trust and loyalty from their readers. If they tell their readers that your product is amazing, those readers will become your customers.

I almost always lean on the side of personal branding because, in today’s culture, it’s increasingly important to personally connect with potential clients and customers in a way they trust.

How I Overcame My Fear of Public Speaking

In high school, I was extremely shy and nervous. I would dread the compulsory oral presentations we’d have to give in each class, sometimes even feigning sick to stay home and prolong it another day. I loved to plan school events, but I never wanted to get on stage and do the introductions, so I’d let my friends go up and take credit. In college, I was still shy, but I had grown more confident in myself as a person. There were also way more presentations to give that I simply couldn’t get out of.

The pivotal moment came when I had to defend my thesis during my Master of Business program. I had spent the whole year in classrooms, labs, and libraries researching. I was creating a business pitch and intended on taking it to the real world after graduation. The problem was when it came to telling a class about my awesome business plan, I would choke up. I couldn’t make eye contact, I stuttered, and I skipped over material accidentally. I knew something needed to change before I made my final thesis speech. Luckily, I had one really amazing professor with game-changing advice.

My professor of entrepreneurship during my undergraduate degree remained one of my mentors throughout my entire college career. One afternoon, I was telling him about how nervous I was to perform this presentation. I was trying to find ways to get around doing this. Maybe I could write a paper instead? My professor looked at me and said, “So each time you want to present a business idea to a client or a boss, you’re going to write a paper.” Well, no. One day I would be able to do this, just not today. That’s where I was wrong. My professor looked me dead in the eye, with a sense of urgency, saying that it’s now or never. My business aspirations were over if I did not become comfortable speaking publicly.

So, I practiced. I read every tip and trick online and practiced profusely. I even went as far as going to a busy street corner and telling anyone who would listen about my thesis. Suddenly, after all this practice, I was less scared.

The turning point for my fear of public speaking was when that professor lit a fire under my bottom and told me it was now or never. Think about all your goals and dreams for your career; are you going to let one challenge get in the way? No, you’re going to master that challenge and you’re going to be successful.