SEO is increasingly important to every business that has any presence online. You don’t have to be an online shop to need it. Most businesses have information online so that customers can find out about them, and SEO ensures that you are in the right place at the right time. It is an affordable and relatively simple way to increase your business potential, assures the experts at Hunt Digital.
What Is SEO?
SEO (Search Engine Optimisation) is a way of optimising your website and other online content to make sure it ranks highly on search engines. It has been around for over a decade, but it is always evolving and it pays to keep up. In simple terms, it is a way of the search engine ensuring that people find the information they want without having to scroll through lots of pages.
Why Is SEO Important?
Think about how many times a day you use Google to find information. Whether you are trying to find the best Italian restaurant in a city, or booking a holiday, Google is the go-to place to find information. Then think about that Italian restaurant that comes up first in Google’s search results. They are going to get the lion-share of business. People very rarely scroll past the first page on Google, so if you are not on the first page, you could be missing out on a lot of business. It’s proven that 60% of traffic goes to the first three results on Google. Katie who reviews products like kitchen bins makes all of her money through proper SEO implementation.
How Does It Work?
Firstly, it’s important to note that SEO has changed a lot in the past ten years. There used to be a huge focus on keywords. For example, if someone typed in “Italian restaurant London”, websites that mentioned those keywords regularly would rank highly. Now though, the algorithms used to determine ranking are a lot more advanced.
Your website’s ranking is determined through two factors:
Onsite – This relates to the information on your website. The keywords still play a part but now the focus is on fresh content. To rank highly in Google, you have to publish fresh and relevant content on your website regularly. For example, a wedding planner should publish blog posts about weddings.
Offsite – This is all about links to your website. If other websites link to your content and people are sharing content on social media, your website will rank higher.
Making Sure Your On-Site Content Is SEO Optimised
While the main focus is definitely on fresh content, there is still important work to do behind the scenes. There are no published rules for making your on-site content SEO optimised, because search engines don’t publish their algorithms. However, there are some obvious things that search engines are looking for.
Firstly, you have to get into the headspace of the search engine. They want the best websites, with the best content to appear at the top of the results. Therefore you need to make sure that your website is high-quality. There should be no typos in the copy and the UX (User Experience) should be well thought out. If people find your website easy to navigate and information/entertaining, they are much more likely to stay on the website.
How To Get Started
SEO takes time. You are not going to appear on the first page of Google after publishing one blog post, so you need to be prepared for the long game. Firstly, start by listing as many blog titles as you can think of. They should answer specific questions that your customers might want answering. So for a wedding planner, you might write a blog post titled “How To Choose Your Wedding Flowers” or “How To Choose The Entertainment For Your Wedding Reception”. You get the picture.
Then, this content needs to be shared with as many people as possible. That means setting up social media accounts and sharing every piece of content you write. You can also ask friends and family to share on their personal accounts to help build momentum. This is a building process and takes time, but if you concentrate on providing high-quality content, your SEO will take care of itself. Another useful tactic is to approach already establish blogs and offer to write a guest post. This means you can link back to your website and send traffic that way. In order for this tactic to be successful, you will have to provide the established blog with some value. You could offer your services as an expert in your field or even write a blog post before you approach them. That way they can already see the value of the content you are providing.
We recommend heading over to www.orbonline.co.uk if you have any SEO related questions!